Campaign · digital safety
Pooja Is Calling
Call uthaya kya?
February 2022
Music and humour opening conversations about online sextortion.
Make it easier to talk.
Pooja Is Calling uses music, humour and popular culture to open conversations about online sextortion. It makes space to recognise a scam and discuss an experience that shame can keep hidden.
The campaign was publicly active in February 2022. At the C3 Mumbai showcase at Harkat Studios in January 2023, Hasan and Radhapriya presented the work and people shared their own experiences of phone and online scams.
The campaign music video
Watch the original campaign video
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Explore the original campaign.
The dedicated website preserves its original music, team credits and campaign context.
Visit the Pooja Is Calling website ↗
Historical external forms and interactive functions have not been retested here.
Credits & provenance
Original campaign team: Hasan Shahrukh, Radhapriya Gupta (Noni-Mouse), Ojaswi Gupta and Nayanika Chatterjee. Supported by the C3 grant from the Goethe-Institut. Individual roles and original credits remain on the campaign website.
Image: original artwork from the campaign’s own music-video thumbnail, not a documentary photograph or a newly generated illustration. It is retained without alteration; individual artwork credit is not specified in the inspected thumbnail source.